Roosa Jalonen is the European Sales Director for Forest Coffee. With over 10 years’ experience in the speciality coffee industry, she has worked in a wide range of roles, most recently as Head of Coffee and Production. Roosa’s extensive experience in buying, roasting and delivering coffee to market allows her to excel in a coffee sales role.

Throughout her career, Roosa has been successful in building and maintaining relationships with fellow coffee professionals around the world. As well as her work in sourcing and production, she is an Arabica Q-Grader and an experienced competitor, coach and judge in competitions both nationally and internationally, giving her a unique insight into the global speciality coffee market and allowing her to fully understand the needs of her clients.

As a familiar face in the speciality coffee scene, and the current UK barista Champion, Roosa has the ability bring coffee professionals together via networking, tastings, training, collaboration or events.