Paul Rooke is Executive Director of the British Coffee Association.  He joined the Association in March 2020 and is responsible for managing and leading the Association, developing key relationships and representing the Association on policy, media, technical and sustainability issues.  He represents BCA on the ECF Executive Committee.

An agricultural graduate, and with a post-graduate qualification in law, he has 30 years experience in trade associations covering policy, technical and contractual issues.

From 2013-2019 has was the President of the EU trade body CELCAA, the European Liaison Committee for the Agricultural and Agri-food Trade, He is a former Chairman of DG Agri’s Civil Dialogue Group for International Aspects of Agriculture and served on both the EU’s High-Level Forum for a Better Functioning Supply Chain and DG Trade’s Expert Group on EU Trade Agreements.