Strategic Advisor, Two II

In 2017, Wiise achieved an extraordinary feat by winning the prestigious Coffee Masters competition, cementing his status as a standout figure in the coffee scene. What sets this accomplishment apart is the remarkable pace at which James rose through the ranks, driven by an unyielding thirst for improvement and an insatiable passion for coffee.

His journey continued as he embraced mentoring, nurturing and inspiring a new wave of baristas through talks, coaching, events, and active involvement in the coffee community. His work with leading businesses in various industry roles allowed him to develop a holistic understanding of coffee from bean to business.

However, James's creative journey didn't stop at coffee mastery. Fuelled by his self-developed creative talents, he embarked on a fresh adventure into the realm of visual storytelling. This led to the creation of his creative studio Two II which specialises in crafting captivating visuals, concepts and spaces for grassroots companies to global brands. While hospitality remains a focal point, there are no limits to the creative boundaries James pushes.

Today, James Wiise stands as a true creative force, transcending the boundaries of the coffee world, and making an enduring impact that extends far beyond. His boundless passion, unmatched creativity, and rapid ascent continue to inspire and shape the worlds of coffee and visual storytelling alike.